Brand

Brand guidelines & kit

Everything partners, sponsors, campus ambassadors and press need to represent CollegeHustles correctly — logo files, colour tokens, typography and usage rules.

Logo

The mark is a "CH" monogram where the H's crossbar breaks upward into a rising arrow — a student going from studying to shipping. Always on the blue rounded square.

Colour

Warm paper and ink carry the layout. Accents are supporting colour, never the surface.

Ink

Text, primary buttons

#161310

Paper

Page background

#FDFDFB

Paper Deep

Cards, muted surfaces

#F5F4F2

Brand Blue

Accent, links, active states

#0C72CB

Violet

Builders, people

#AE6DEE

Tangerine

Challenges, urgency

#FE8C2C

Mint

Startups, growth

#0BC18D

Muted

Secondary text

#6C6864

Typography

Display

Bricolage Grotesque · 700 · -0.02em

Body / UI

DM Sans · 400–600

Data

JetBrains Mono · 400–500

Voice

We say

“Pick a hustle. Get a week-one plan. Ship it.”

We don't say

“The ultimate all-in-one platform revolutionising student entrepreneurship.”

Usage

Use the mark on paper, ink or brand blue backgrounds only.
Keep clear space equal to the mark's corner radius on all sides.
Use Bricolage Grotesque for headlines, DM Sans for everything else.
Keep accent colour under ~10% of any screen.

Don't stretch, rotate or add shadows to the logo.
Don't recolour the mark outside brand blue or ink.
Don't re-type the wordmark in another typeface.
Don't place the logo over busy photography or gradients.